Chapter7 Essay Example | Topics and Well Written Essays - 250 words

Chapter7 - Essay Example Mass marketing increases the chances of brand recognition. Since the brand is being seen by any consumer, the level of brand recognition increases tremendously. This makes it easy for the business to expand its operations in the market. Custom marketing is cost effective. This is because it targets the potential customers of a product or a service (Kotler 24). As a result, a lot of money is not wasted trying to reach clients who are not likely to make a purchase. Custom marketing plays a critical role in attracting customer loyalty and increasing the number of referrals. This is because it informs and persuades the customers to purchase the products or services. With the increasing levels of competition in the market, custom marketing is the best strategy for business-to-business market. This is because it will address the specific needs of the customers. In addition, it will enable the company to segment the market and position them strategically in the market. However, the company should combine it with other modern marketing strategies such as the use of social media. Moreover, an in-depth research should be conducted to understand the tastes and preferences of the target